Hey! Are you’re an early stage start-up or an SME with turnover between R2m-R25 Million?

You Need A Marketing Partner You Can Trust.

Hi! I’m Dane. Your Marketing Partner.

Let’s be honest. Big Agencies charge an arm and a leg and the smaller guys take your money and run. Worse still is that they don’t understand your business intimately and see you as just a billable item!

What if there was someone who get’s you (I mean really get’s you), with over 13 years experience working with big brands all over the country.

You may get the best service you’ve ever had and value for money that will make your accountant and significant other jump for joy.

I’ve played in the big leagues so you're in good hands.

I’ve played in the big leagues so you don’t have to:

Who i Work With & the Problems I Solve

If This Is You, We Should Talk!

You’re building something real.

You have revenue or projections. You have traction. But you didn’t get here by accident — you got here because you’re smart, you’re hardworking, and you know your craft. But marketing feels like it’s not your thing.

You’re juggling it alongside everything else. You’ve hired pieces — a designer, a social person, a copywriter — hoping they’d work together. They haven’t. Nothing connects. Your positioning is unclear. You’re competing on price when you shouldn’t be. And you’re tired of it.

You need someone who understands your business deeply. Someone you can trust to own the entire marketing system. That’s what I do. I partner with you. I understand your world. I execute the work. I own the results.

Early-Stage Startups (PreRevenue-R3M)

No structure, inconsistent marketing, low visibility

I help you build a marketing foundation that makes your business look credible, consistent, and professional from day one.

Growing SMEs (R3M – R10M)

Marketing is active but not effective

I turn disconnected marketing into a structured system that generates consistent leads and brand visibility.

Scaling SMEs (R10M – R25M)

Channels don’t work together

I align strategy, creative, and digital execution into one performance-driven marketing system.

Established Businesses (R25M+)

Growth is plateauing, marketing lacks direction

I provide strategic oversight to refine positioning, improve alignment, and unlock scalable growth.

ABOUT ME

Big Agency Thinking | Small Town Heart

I’ve worked inside big brands. Tiger Brands. Style Fashion. Retailability. I know how real strategy gets built. I know what moves the needle.

But I’m not a big agency. No layers. No junior staff. No bureaucracy. No disappearing after the initial strategy.

I’m you. I understand the pressure. The cash flow reality. The fact that every rand counts. The pressure to grow but the fear of wasting money. I’ve been there.

What that means for you:

  • You get big brand thinking applied to your real situation
  • You get someone who understands your constraints
  • You get direct access — me, not a junior person
  • You get someone who’s embedded in your business, not checking in quarterly
  • You get reliability — I show up, I deliver, I own the results

REVIEWS

Don't Take My Word For It

If you want to know what it’s like to work with me, don’t listen to me. Listen to them.

I had the privilege of working with Dane during my time as Head of Marketing at Retailability who owns Edgars, Legit, Boardmans, Swagga, Beaver Canoe, Style Fashion, Keedo, Tread & Miller. Our brand was established but lacked clear positioning, creative concept, and advertising strategy. Dane stepped in with fresh perspective, conducting his own field research at his own expense to uncover customer insights that shaped our campaign pillars. He crafted positioning campaigns, tonal language systems, and creative concepts that resonated deeply with our target market. His ability to combine strategic insight with hands-on execution makes him a very rare asset to any business looking to sharpen its brand, go to market and connect authentically with its customers.

Terry Dale Griffiths

Former Head Of Marketing - Retailability (Edgars, Legit, Boardmans, Swagga, Beaver Canoe, Style Fashion, Keedo, Tread & Miller)

I’d highly recommend Dane for the work he did with us at Style Fashion during my time as Brand Manager. With his broad experience across brands and industries, he brought a depth of insight that was immediately valuable to our marketing. He’s genuinely one of the best copywriters and strategists I’ve worked with — someone who understands how to connect with audiences and shape messaging that strengthens brand identity in a meaningful way. The copy and campaigns he delivered consistently elevated our positioning and communication. Dane brings creativity, strategic thinking, and a seasoned level of craft to any project. I look forward to collaborating again in the future and highly recommend him for brands that are struggling to connect with consumers on their level.

Travis Hardnick

Former Brand Manager - Retailability (Swagga, Beaver Canoe, Style Fashion, Keedo, Tread & Miller)

my approach

This Is How We Work Together

Most agencies promise strategy but deliver tactics. Most consultants promise results but disappear after the initial plan. I do both strategy and execution — and I’m embedded in your business to make sure it actually works.

Here’s how we partner together.

Week 1: I Listen

Discovery call. You tell me about your business, your challenges, your goals. I ask real questions. I get to know how you think, what matters to you, what keeps you awake.

Week 2: I Launch

Positioning strategy in writing. Your website goes live. Social media posts start. Systems are in motion. You’re not waiting — things are happening.

 

Weeks 3-6: I Execute

I’m working. Website optimization. Social posts going out. Email sequences running. Paid media testing. I’m adjusting based on what works. You get weekly check-ins. Mid-month reports. No surprises.

In-Person: I'm Embedded

I visit your business regularly. I see how you operate. I understand your team, your customers, your reality. This isn’t a virtual relationship — I’m in your world.

Month 6: We Reassess

What’s working? What’s changed? What needs to evolve? We adapt. Your strategy isn’t static because your business isn’t static.

 

solutions

Stop Buying Tactics. Start Building Systems.

The exciting propsect of growth makes most businesses jump straight to tactics — “We need a website,” “We need social media,” “We need ads” — before building the system that makes them actually work.

I structure marketing across three areas: strategy, creative, and digital execution. When they’re aligned, marketing becomes clear, consistent, and effective. When they’re not, you end up spending on activity that doesn’t compound.

1. Strategy

Growth begins with clarity. Strategy defines how the brand positions itself, how it communicates value, and how the business structures its growth. Without clear strategy, marketing becomes activity instead of progress.

Strategy Services I Offer:

  • Brand positioning strategy
  • Value proposition development
  • Market and competitor analysis
  • Customer segmentation and audience definition
  • Brand messaging framework
  • Tone of voice development
  • Go-to-market strategy
  • Marketing strategy development
  • Sales and marketing alignment strategy

2. Creative

Creative expression translates strategy into ideas that people actually notice, understand, and remember. It ensures the brand communicates with clarity, consistency, and meaning across every touchpoint.

Creative Services I Offer:

  • Brand identity direction
  • Logo refinement and visual direction
  • Campaign concept development
  • Copywriting for brand messaging
  • Website copywriting
  • Advertising creative concepts
  • Content strategy and planning
  • Social media creative direction
  • Brand storytelling development

3. Digital

Digital infrastructure should support revenue — not simply exist as an online presence. When built correctly, digital systems become engines that support visibility, conversion, and customer relationships.

Digital Services I Offer:

  • Website design and development
  • Landing page design and optimisation
  • E-commerce setup (Shopify and others)
  • SEO optimisation and structure
  • Conversion rate optimisation (CRO)
  • Paid media campaign setup (Google & Meta)
  • Social media management systems
  • Analytics and tracking setup
  • Digital funnel strategy and implementation

pricing

I Meet You Where You Are

It would be easy to put a few packages together and hope you pick the one with the biggest margin for me. But that’s not how I work, nor is it what I do. Each package is carefully crafted to meet you where you are in business and not force you into something that may not suit the stage you’re in. But if you feel like you need something else, I am happy to chat around that.

I primarily work on retainers because sustained, strategic work drives real growth. But I’m also open to adhoc projects for businesses that need specific work without a full partnership.

All retainers include a 6-month minimum commitment.

Click to see packages based on where you are in your business journey.

Foundation Partner

What You Pay Per Month (Excluding Ad Spend)
R 0 PM
Suggested Ad Budget (R)
R5K-R10K

You’ve started the business. Now it needs to look like one.

Designed for startups and smaller businesses that need affordable, professional marketing support without hiring an internal team. This package helps you build visibility, consistency, and trust while laying the foundation for future growth.

You Struggle With:

  • Inconsistent marketing
  • Low online visibility
  • Managing everything yourself
  • Looking unprofessional online

What You Get:

  • Branded social media content
  • Strategic marketing guidance
  • Website and digital support
  • Consistent monthly execution

You need this because first impressions matter — and growing businesses need structure, consistency, and visibility before they can scale.

Strategy & Direction

Clear marketing foundations for stronger positioning, messaging, and consistency.

Content Execution

Branded content created and scheduled monthly to keep your business visible online.

Platform Presence

Structured platform management that builds credibility and trust with customers.

ionicons-v5-c

Reporting

Monthly reporting and guidance so you always know what’s working.

1 Hour Strategy session

Not Ready For A Long-Term Relationship?

Sometimes you just need clarity. You don’t need a retainer. You need one honest conversation with someone who understands your business.

We book a call. You tell me about your challenges. I listen. I ask the right questions. I identify what’s holding you back.

By the end of the hour, you’ll have:

✓ Clarity on your positioning
✓ Honest feedback on what’s working and what’s not
✓ Your top 3 priorities
✓ A roadmap for what comes next

No sales pitch. No pressure. Just strategy.

Perfect if: You’re unclear on positioning, want honest feedback, or want to experience working together before committing to a retainer.

Investment: R1,500 | Duration: 1 hour | Delivered: Written summary of your positioning and priorities

GROWTH TALK

Real Conversations. Real Lessons.

I interview founders, marketers, and business leaders who are actually building things in South Africa. Not influencers. Not theorists. People who are in the trenches.

We talk about what works, what fails, and why. Positioning. Strategy. Sales alignment. Customer experience. The stuff that actually moves the needle.

If you want to stop guessing and start learning from people who’ve already figured it out, listen.

FREQUENTLY ASKED QUESTIONS

Some Frequently Asked Questions

Some answers to regular questions. If you have a question that is not covered. Please feel free to fill out the form and I will get back to you.

How do you structure engagements?

Every engagement starts with a discovery call to understand your goals, challenges, market context, and business priorities. From there, I design a tailored approach — whether that’s a once-off project, a phased strategy, or an ongoing retainer. Nothing is templated. Everything is built around your specific situation.

Do you work with startups?

Yes. Some of my most impactful work has been with businesses building from scratch. Getting strategy, positioning, and digital foundations right from the beginning saves significant time, money, and frustration down the line. I offer specific bundle packages designed for businesses at the start-up stage.

Do you work outside South Africa?

My primary focus is the South African market — because local consumer behaviour, cultural nuance, and commercial context are central to how I work. That said, I do take on select international engagements where the brief is aligned with my areas of expertise. Reach out and let’s discuss.

What industries do you work with?

My background spans FMCG, retail, business development, SME growth, and entrepreneurial environments. I work across industries because the fundamentals of brand strategy, messaging, and digital execution apply broadly. What matters more than industry is whether your business has a genuine desire to grow with clarity and structure.

What is the minimum engagement?

This depends on the service. Once-off projects such as website builds, brand strategy, and copywriting have no minimum beyond the project itself. Monthly services such as social media management and paid media require a minimum 3-month commitment to allow enough time to build, test, and optimise effectively.

How long does a typical project take?

Timelines vary by scope. A dynamic website typically takes 3–5 days. A full brand strategy framework takes 3–4 weeks. A complete brand system with strategy, identity, and website can take 6–10 weeks. All timelines are confirmed during the discovery call and built into the project agreement.

CONTACT

Ready To Unlock Real Growth?

Your brand is stuck. Inconsistent results. Unclear positioning. Marketing and sales going in different directions.

You’ve tried the guessing game. You know it doesn’t work.

Let’s build real structure. Real clarity. Real growth.

Fill out the form. Or book a call. Either way, let’s talk about where you actually want to take this.

Don’t forget to give me a follow on LinkedIn where I share weekly brand growth tips.

Briefly describe your business and what you're trying to achieve.